Pass 1: verify the page goal before editing sentences
Do not begin by fixing grammar. Confirm that the page answers one distinct search intent and that the draft is organized around the user’s decision or task. If the wrong page was generated, line editing only makes the wrong asset cleaner.
Delete sections included only because a competitor had them. Add missing sections when the user needs them to complete the task.
Pass 2: verify claims and sources
Check prices, plan limits, dates, product capabilities, statistics, quotations and any statement that could influence a decision. Prefer first-party sources for software features and pricing, then independent evidence where user experience or comparative performance is relevant.
If a sentence cannot be supported, either source it, qualify it as inference, or remove it.
Pass 3: add information the model does not have
- Firsthand examples or screenshots from real use.
- Internal data, constraints or workflow lessons.
- A decision framework tailored to the audience.
- Tradeoffs the vendor page does not emphasize.
- Connections to other content, tools or business processes on your site.
Pass 4: remove AI-shaped language
Cut throat-clearing intros, repeated conclusions, excessive hedging, generic transition phrases and sections that restate the heading without advancing the argument. Vary paragraph length naturally and prefer specific verbs and examples over abstract claims.
Editing should make the page more decisive and useful—not merely more human-sounding.
Pass 5: fix links and conversion paths
For affiliate content, confirm two paths exist. Research-stage visitors should be able to move to a related review, comparison or guide. Purchase-ready visitors should have a clear, correctly labeled affiliate CTA after the product has been meaningfully introduced.
For informational pages, one natural CTA is enough when the product genuinely solves the problem. Do not turn every paragraph into a sales pitch.
Pass 6: final technical QA
- Unique title and meta description
- Correct canonical URL
- Logical internal links and breadcrumb path
- No accidental noindex
- Working images and alt text
- Accurate affiliate disclosure and link attributes
- Structured data that reflects visible facts only
Want a draft that arrives with more research attached?
Koala’s Deep Research and site-aware workflows can reduce some research friction. The six editing passes still apply before publication.
Affiliate link · Harrielle may earn a commission if you purchase after visiting Koala. Current pricing and terms are shown by Koala.
Sources & verification
Product details can change. Harrielle checked these first-party sources on August 30, 2026.